The employees and staff of the BMW Motorcycle Owners of America are reorganizing to better align their job functions with the needs of club membership. Bob Aldridge, Executive Director of the MOA, is leading the change that will bring a greater focus to membership as the core product as well as developing additional benefits for BMW MOA members.
Historically, the media department was its own entity and member benefits were organized as a separate product. The website and social media feeds are also aligned with the BMW Owners News to deliver the latest news stories. This structure produced tremendous news content and a fantastic magazine, the BMW Owners News, but the recent dip in membership totals reveals the need to provide a greater effort against not only media, but membership as a whole. Our goal is to improve member communication opportunities, develop additional member benefits and offer a more responsive MOA while expanding our existing media assets.
The MOA’s media functions, including the BMW Owners News, bmwmoa.org and social media outlets are being placed under the direction of Ted Moyer, BMW MOA Director of Membership. The Editor-in-Chief position, previously held by Vince Winkel, has been eliminated. In addition, Bill Wiegand has been appointed as Managing Editor. Bill comes to the MOA with an extensive background as a photojournalist most recently with the News Bureau at the University of Illinois at Urbana-Champaign. He is a dedicated motorcyclist and MOA member. Karin Halker will continue as Art Director and Chris Hughes will remain as Director of Advertising.
The MOA is also adding a resource in the Business Development function. Ken Engelman has been named Director of Business Development and will be responsible for managing business relationships with MOA vendors and developing member benefits with business partners, such as BMW dealers and MOA Chartered Clubs. Before joining the MOA, Ken was the Associate Publisher with RoadRunner magazine.
Please join the MOA staff in extending a warm welcome to our new teammates.