🏍️ BMW MOA app/website — Privacy Policy
Effective Date: 1 January 2025

The BMW Motorcycle Owners of America (BMW MOA) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you use the BMW MOA mobile application (“App”) or website.

We are committed to transparency and ensuring that your data is treated with care, whether you’re a full member, event participant, or casual user of the app/website .

What We Collect
We collect only the minimal amount of information necessary to provide access to app/website features and membership services:

• Name and email address (if you register or sign in)
• BMW MOA membership ID (if applicable)
• Device information (e.g. model, OS version – anonymized)
• Usage data (e.g. which sections of the app/website are accessed, for performance improvements)
• Optional profile information (e.g. location or photo, if you choose to add it)

We do not collect personal information from children under the age of 13, in compliance with COPPA and applicable global regulations.

How We Use Your Information
We use your information to:

• Authenticate membership or app/website access
• Display personalized content or event information
• Improve app/website functionality and user experience
• Send occasional club updates or event alerts (only with your consent)

We do not sell or share your personal data with third-party marketers. We do not display ads within the app.

Data Sharing and Third-Party Services
We may use trusted third-party services for:

• Secure authentication and sign-in
• Data hosting and storage
• Event registration or payment processing (if applicable)

These providers are contractually obligated to protect your data and may only use it as necessary to support app/website functionality. We do not allow third-party SDKs or analytics tools that collect identifying data about users without your knowledge or consent.

Children’s Privacy
The BMW MOA app/website is not designed for children under 13, and we do not knowingly collect their personal data. For more information, visit our Child Safety Policy.

If we discover that a child under 13 has provided us with personal information, we will delete it promptly. Parents or guardians who believe their child may have shared information can contact us at privacy@bmwmoa.org.

Your Rights and Choices
You may:

• Review and update your profile or membership info
• Request deletion of your account or data
• Opt out of communications at any time

To make a request, email privacy@bmwmoa.org.

Data Retention and Security
We retain your data only as long as needed to provide services or comply with legal obligations. Your data is stored on secure servers and protected using industry-standard encryption and access controls.

Policy Updates
We may update this Privacy Policy from time to time. We’ll notify users via the app/website or email if any significant changes occur. The most recent version will always be available within the app/website and on our website.

Contact Us
For questions, concerns, or data requests, please contact us:

BMW Motorcycle Owners of America
2350 Hwy 101 S
Greer SC 29651
📧 privacy@bmwmoa.org
🌐 bmwmoa.org