There is a distinct ethos that comes with riding a BMW. It is a world measured in reliability, high-mileage odometers, and an appreciation for engineering done right. Whether you are sweeping through mountain passes on a boxer or devouring interstate cross-country miles on a K-Series tourer, the gear you choose needs to perform at the same standard as your machine.
To better serve that standard, the BMW Motorcycle Owners of America has officially launched its updated webstore. More than just a digital storefront, the reimagined shop is a curated hub built by riders, for riders. The goal is simple: to bring MOA members a collection of world-class apparel, parts, and accessories designed to enhance every mile in the saddle. Better yet, shopping directly through the MOA webstore supports the club itself, funding the programs, rallies, and community initiatives that keep our two-wheeled community thriving.
Alongside the MOA’s industry-leading Towing Protection and Rebate Program, the new store will introduce a collection of rider favorites, MOA-branded products, dedicated member-only discounts, and flash sales on premier industry brands. Here are six Brands from the Updated BMW MOA Webstore.
Continental Tires
Tires are the single most vital connection between your chassis and the tarmac, and Continental has long been a benchmark for dual-sport and touring performance. Reaffirming their commitment to the club, Continental returns as a featured webstore partner.
Whether you are fitting sticky road rubber or aggressive dual-sport dual-tread, purchasing a full set of Continental tires through the store once again earns you a free one-year renewal on your BMW MOA membership. It is the ultimate win-win: fresh rubber for your next journey and another year of club benefits on the house. [Shop Continental Tires]
Furchtlos Motorcycle Luggage
Most motorcycle luggage is designed as an afterthought, but Furchtlos approaches the craft from a fundamentally different angle. Their design and engineering team brings decades of experience from top-tier automotive and motorcycle OEMs, including McLaren, KTM, BMW, and Honda.
Instead of treating luggage as an add-on, Furchtlos treats the motorcycle and its gear as a single, holistic aerodynamic system. Using advanced materials and strict automotive-grade R&D testing standards, their soft and hard luggage systems deliver ultralight construction, high structural integrity, and sleek, integrated aesthetics that look right at home on modern Bavarian machinery. [Shop Furchtlos Luggage]
MarekWerks
For those who appreciate the raw beauty of machined aluminum, MarekWerks brings handcrafted precision straight from New York. Owned and operated by Marek Kruszynski, MarekWerks specializes in custom CNC-machined components that blend industrial art with functional performance upgrades.
Engineered specifically for the BMW platform, MarekWerks’ standout offerings include custom-machined K-Series Rearsets for upgraded ergonomics and fully Adjustable Paralever Torque Arms, allowing riders to fine-tune their shaft-drive geometry and stance with microscopic precision. [Shop MarekWerks]
Denali Electronics
When dusk falls and the weather turns, clear vision becomes a matter of survival. Denali Electronics has earned a legendary reputation among long-distance and adventure riders for building some of the most robust, high-output LED lighting systems on the planet.
Built to withstand severe riding conditions, Denali backs every product with a five-year warranty. The MOA webstore features lights for models like the R 1300 GS and R 1250 GS, along with many other products to fit your BMW. [Shop Denali Lights]
Dr. Jekill & Mr. Hyde Exhaust
Modern emissions and noise regulations often stifle the rumble that makes BMW’s boxer and heritage engines so captivating. Dr. Jekill & Mr. Hyde solves this with electronically adjustable, fully street-legal exhaust systems engineered to transform your bike’s acoustic signature at the touch of a button.
Backed by a 4-year warranty, each system features an internal valve that seamlessly shifts between three distinct modes:
- Dr. Jekill Mode: Quiet, refined, and neighbor-friendly for early morning departures.
- Dynamic Mode: A balanced, rich tone optimized for everyday cruising.
- Mr. Hyde Mode: A deep, aggressive, uninhibited roar that lets the motor sing.
Tailored exhaust systems are available for the R 18, R nineT, R 1200, and R 1300 platforms, giving you total control over your motorcycle’s voice without sacrificing performance or ride quality. [Shop Dr. Jekill & Mr. Hyde Exhaust]
First MFG Co.
First MFG Co.’s story began in 1987, when the founder arrived in New York City with a single suitcase of leather and a mission to build honest, heavy-duty riding gear without high markups. Today, as one of the largest USA-based apparel manufacturers, First MFG continues to build gear designed to be worn hard, faded by sun, and stained by asphalt. Even better, every piece is backed by a lifetime warranty. [Shop First MFG Co.]
Gear Up and Support the MOA
This initial launch lineup is only a small taste of what is coming for partnerships. New brands, limited-run MOA apparel, and technical parts will be added regularly, so make sure you are checking back. Explore the full catalog, claim your member discounts, and gear up for your next adventure today at the new official store.
